Privacy notice

Who we are

Prose Refinery Ltd (company number 16476326), 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom, is the controller of the personal data described here. Contact us at hello@proserefinery.co.uk.

If we emailed you first

We contact businesses whose public websites we think we can improve. To do that we collect business information that is already public: the business name, website, address, phone number, and the name, role and work email address of a person likely to be responsible for the website. We get this from the business's own website, public business directories and open map data, and we check that the email address can receive mail.

Our legal basis is legitimate interests: offering a relevant service to a business, using only work contact details. Under the Privacy and Electronic Communications Regulations we only send unsolicited email to corporate addresses (limited companies, LLPs and public bodies). We don't email sole traders or partnerships unless they've asked us to, and every email includes a way to opt out.We send a small number of emails, and if you reply asking us to stop, or say you're not interested, we stop permanently and keep only the minimum needed to make sure we don't contact you again.

If you ask for a website review or contact us

We use your name, email, website and anything you tell us to reply and do the work you asked for. Our legal basis is taking steps at your request before a contract.

Who we share it with

Vercel hosts this website. Resend delivers website-review requests to our inbox when email delivery is enabled. Google provides our enquiry inbox, appointment booking and video calls through Gmail, Google Calendar and Google Meet. Microsoft 365, supplied through GoDaddy, runs our business email accounts, including the address we write to you from. These providers receive the information needed to deliver their services. We never sell personal data.

Providers may process data outside the UK. Their privacy and data-processing information explains the safeguards they offer: Vercel, Resend, Google and Microsoft. Contact us for information about our use of these services.

Website analytics and browser storage

We use Vercel Web Analytics to understand which pages people visit and the device and browser types they use. It does not use analytics cookies. We remove query strings and fragments from tracked page addresses, including personalised outreach details, and do not send review-form contents as analytics events.

An analytics preference is saved only in this browser so we can remember your choice. You can opt out below. If you follow a booking or email link, the provider's own privacy notice applies.

How long we keep it

Prospect records are deleted 12 months after our last contact unless you become a client. Client records are kept for six years for tax and legal purposes.

Your rights

You can ask for a copy of your data, ask us to correct or delete it, or object to how we use it, including objecting to direct marketing at any time. Email us and we'll respond within one month. You can also complain to the UK Information Commissioner's Office at ico.org.uk.